Pies

Hello and welcome to the first HTK Blog!

What you'll find here is a reasonably eclectic mix of comment, observation and analysis, and I hope that you'll find some of it interesting enough to reply to. For those of you who haven't yet stumbled across www.htk.co.uk, let me explain in very brief terms what it is that we do.

We have fingers in two major pies;

The first pie is helping organisations to interact with their customers more effectively and at a lower cost. We call that "customer interaction management" and it typically spans the business functions of marketing and customer care, but the benefits of automated communication can be applied in a much broader sense for "communication-enabled business process". Typically there's a cost-saving benefit to the organisation, but that's not a 100% rule.

Our second, some would say much bigger pie, is helping telecom service providers to generate new revenue through value-added services, and to do that with the minimum of time, cost and risk. As a "hosted service delivery platform" we trawl the world looking for new consumer and business services that we believe in, and when we find one we host it and make it available for telecom service providers to sell on a white-label revenue-share basis. Rapid time-to-revenue, low cost and therefore low risk. Et voila.

Occasionally we combine the two pies into a pie-mashup (how very droll of me) i.e. we enable "hosted network services for customer interaction management" that can be sold by a telecom service provider to their customers, especially small businesses, on-demand. We believe that the market for telecom Software-as-a-Service is set to explode (not in a bad way) and we want to be right at the front of that wave.

Anyway, welcome again to the HTK Blog and I hope to speak to you soon.


Best regards,

Marlon Bowser
Managing Director,
HTK (http://www.htk.co.uk/)